Conference Theme “Influencer Marketing and Agile Supply Chain”
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November 6-7, 2026, Saitama, Japan
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Japanese Operations Management and Strategy Association (JOMSA) as the hosting organization is privileged to hold the 10th International Symposium on Operations Management and Strategy (ISOMS 2026) at Saitama University, Japan, in collaboration with the following co-organizing institutions from Korea:
• Academic Society of Global Business Administration (ASGBA)
• Korean Production & Operations Management Society (KOPOMS)
• Korea Maritime Institute (KMI)
• Yonsei University Center for Global ESG & Business Ethics
The 18th JOMSA Annual Conference will be jointly organized with international academic and institutional partners from Japan and Korea.
The theme of this symposium is “Influencer Marketing and Agile Supply Chain.”
The rapid rise of Influencer Marketing has fundamentally transformed market dynamics, creating volatile and explosive demand that traditional supply chains can no longer manage. To address this paradigm shift, new value chain strategies are required to bridge the gap between digital information bursts and physical supply capabilities.
This symposium focuses on “Influencer Marketing and Agile Supply Chain,” exploring how organizations can build responsiveness through ADX (Analog–Digital Transformation) strategies.
The program will feature keynote lectures by industry leaders and panel discussions involving researchers and practitioners from Japan, Korea, China, and other Asian economies. Special attention will be given to the cosmetics and consumer goods industries, where agile supply chain coordination and digital marketing integration are becoming increasingly important.
This symposium aims to bring together researchers from academia and practitioners from diverse industries to share innovative ideas, emerging problems, and strategic solutions.
We sincerely hope that many researchers, educators, and practitioners will assemble to co-create new knowledge for the future of global business.
Motoi Ihara (Conference Organizer): Saitama University, Japan
Soonhong Min (Conference Co-Organizer): Yonsei University, Korea
Young Won Park (Conference Co-Organizer): Saitama University, Japan
Conference Date:
November 6, Factory tour
November 7, Sessions at Saitama University, Saitama, Japan
Due Date:
Abstract: Due on July 31, 2026
Notification of Abstract Acceptance: Due on August 1o, 2026
Early registration starts on June 1, 2026
Early registration: Due on July 31, 2026
Venue: Saitama University, Saitama, Japan
Theme: Influencer Marketing and Agile Supply Chain
Organizing Committee
Chair：Motoi Ihara (Saitama University)
Vice Chair: Soonhong Min (Yonsei University)
Vice Chair: Jebum Pyun (Hoseo University)
Vice Chair: Young Won Park (Saitama University)
Vice Chair: Yasuko Kawabata（Saitama University）
Vice Chair: Yimin Zhang（Saitama University）
Munehiko Itoh (Otemae University, Japan)
Atsuko Ebine (Surugadai University, Japan)
Yutaka Ueda (Seikei University, Japan)
Masaharu Ota (Osaka Gakuin University, Japan)
Shota Omura (St. Andrew’s University, Japan)
Yasutaka Kainuma (Tokyo Metropolitan University, Japan)
Ayako Kawai (Gakushuin University, Japan)
Yu Cui (Kansai University, Japan)
Osam Sato (Tokyo Keizai University, Japan)
Hiroki Sano (Ritsumeikan University, Japan)
Younkyo Suh (Kanagawa University, Japan)
Yutaka Takahashi (Senshu University, Japan)
Junichi Tomita (Toyo University, Japan)
Sung-Woo Pyun (Toyo University, Japan)
Naoaki Fujino (Nomura Research Institute, Japan)
Yoshiki Matsui (The Open University of Japan, Japan)
Hirofumi Matsuo (Tokyo International University, Japan)
Michiya Morita (Gakushuin University, Japan)
SeongAm Moon (Korea National Defense University)
Donghyun Choi (Chung-Ang University)
Eon-Kyung Lee (Korea Maritime Institute)
Jiho Yoon (Chung-Ang University)
Session Chairs
Hyunjeong Nam (Duksung Women’s University)
Kyunghwan Choi (Korea National Defense University)
Jin Sung Rha (Dankook University)
Pyoungsoo Lee (Kyonggi University)
Any inquiries can be sent to: isoms@e-jomsa.jp